Showing posts with label copywriting. Show all posts
Showing posts with label copywriting. Show all posts

Wednesday, December 19, 2007

SEO Copywriting for the Big Bucks.

Hello Folks.

Been Blogging everywhere else, but not here. Figures.

Copywriting in general - those long pages about one product, self-help, millionaire or "lose all your weight and be invisible" web pages are in the past (for me) and have been for sometime. Looking at the copywriting blog I have set up (elsewhere) I do wonder why I bother calling it copywriting anymore as I write web site content more than anything else these days.

And to give it a name - SEO copywriting has also been the focus for a very long time. The problem with that is SEO service providers - at least half of them - are just big fat scammers. I look at a web site, analyze the stats, look over the tags and code, check the target market and do all the right things. Without going into a huge explanation here - I am starting to feel like the only person around who:
#1-wears a white hat and rides a white horse.
#2-does no ppc or adwords.
#3-follows up forever with clients.
#4-works well with other webmasters.
#5-gives a fair amount of work-time to each client.
...and the list goes on.

How anyone can call themselves an SEO company who recommends ppc or adwords is just beyond me. I suppose it is all in what your individual business ethics are - and it is business to the tune of Big Bucks for some companies. It's all about target markets, niche target markets and who can afford how much.

Research and study should be the focus for SEO service companies and not "how big is your web marketing budget?"

This should not be looked upon as a rant, but rather a warning and advice entry. Look local for SEO services so you can come face to face with the people you are doing business with or at least know where the offices are in your area. Otherwise you might be asking for trouble and an empty bank account.

Verb.

:)

Monday, October 22, 2007

Do you know how to blog?

Verb on Blogging.

Active is the word to describe what a blog should be. "Active" as in "moving along". Blog when you have something to say and even when you don't.

I don't know how to blog, so don't ask. If blogging were a real talent, I would not know how to describe blogging to anyone as I am still a novice myself and wonder why anyone reads blogs. Well, I read them when they are interesting, informative and uh, funny.

I don't have a problem with a blank page, I can fill up a blank page (or screen) pretty quickly. But would anyone want to read it? Probably not. And, guess what? No one does. My blogs are various and wide spread. I post in at least one blog a day and to my knowledge, almost none have been read. So, why would I continue to blog? To clear my mind? To haphazardly spew out words and verbs to the stratosphere?

Not really. I just want to add links to my websites. Some blogging places do that quite well. So I blog.

The thing I need to learn is how to do it right. Make my ramblings count for something. If someone had read one of my blogs, just once in the last month, I would have fallen in love. No doodah man.

I suppose one of the reasons (other than the links) that I love to blog is to read my own words on the screen. How stupid is that? Pretty much:

"Stupid is as stupid does." - Forrest Gump

But, I can tell you that it is a necessary "active" part of being a copywriter. Write, write and write some more. I actually don't care that people do not read my blogs - as long as google likes them, I consider myself well read.

Verb